Health Safety Website
CHALLENGE
A nationally recognized health safety organization was in need of an updated website. This website provided critical emergency information to visitors but because the organization had failed to keep the site current both visually and with regards to functionality being provided by competing sites, it needed a complete overhaul to bring it up to modern standards.
TOOLS
Figma, Photoshop
ROLE(S)
Sole UX Designer, Project Manager
GOAL
My goal for this project was to provide the client with a site with a beautiful, functional responsive site that would encourage users to remember it, revisit it and share it with others. I wanted the site to compete at the same level as similar sites, something it wasn't currently doing. I wanted the site to have new features and more functionality, and I wanted to provide a foundation for the organization to build off of in the future to help them realize their business goals.
PROCESS
This client was a large organization encompassing representative offices across all 50 states but it had very little experience with a design-focused project or process. To ease their concerns about such a foreign process, I developed a six-week workshop designed to collaboratively guide them through the process, with each week building on the last. Every week included design deliverables, a review of those deliverables and iteration. The design was tested with users and multiple rounds of iteration were completed. At the end of the six weeks, a foundational design was ready, informed both by my expertise and their input. The clients now understood not only why design was important, they understand why their original design wasn't serving them.
RESEARCH
I conducted interviews with representative users to understand their concerns, needs and challenges in this space. Using the information gleaned from these interviews, I developed three primary personas that represented not only existing users but a user type the organization wanted to accommodate in the future.
I also built corresponding high-level journey maps to identify and highlight key elements of a future design.
DESIGN
The below examples have been modified to remove specific references to the client.
RESULT
At the end of the six weeks, a foundational design was ready, informed both by my expertise and their input. The clients now understood not only why design was important, they understand why their original design wasn't serving them.